1995, HSE24, Germany's first shopping channel, went on air. The
Munich based company combines TV and online shopping under one roof. HSE24 broadcasts throughout Germany by cable and satellite. The TV department store
reaches a total of more than 40 million households in Germany, Austria and Switzerland. In 2009 Germany's Homeshopping Specialist received no less than two outstanding awards: HSE24 is Germany's Most Customer-Oriented Service Provider 2009 and the customer service provided by HSE24 was rated "Very Good" by the Saarland Technical Inspection Authority.