ACTING TOGETHER
Going on air in 1995, H.O.T., Germany's first shopping station, entered new terrain in the German-language media scene, reaching breakeven within just four years. As a result, teleshopping, the core segment of transaction-financed television, has become the third cornerstone in the TV scene, in addition to public service broadcasting financed by fees and private television financed by commercials.
Highly Attractive to Partners
HSE24 is driving this extraordinary growth. Together with its sole partner Primondo GmbH, small- and medium-sized suppliers, as well as major branded product companies, more than 2,100 employees at various locations in Germany, Austria and Switzerland, decision-makers in the media world, as well as operators of cable networks and satellites - HSE24 offers an entertaining, service-oriented programme for viewers beyond the classic advertising target group from 14 - 49 years of age. A programme appealing to an increasing number of customers through detailed advice and consumer-oriented services, a programme now firmly established within the German television scene.