EXPERIENCE THE WIDE WORLD OF MEDIA
HSE24 reaches its customers through a multitude of channels. Whether on television as HSE24 and HSE24 EXTRA, on the internet through the Online Shop, or through the Customer Magazine - HSE24 uses all channels to reach the customer. This gives the customer total immersion into a multi-media world of encounters offering not only a wonderful shopping experience, but also infotainment and advice. All this makes shopping a powerful emotional stimulus - across the media, beyond all target groups, and readily available at all times.
The multi-channel strategy
Combining and integrating all kinds of media, HSE24 is a reliable shopping partner all round. Because this multi-channel strategy provides versatile and entertaining options in interacting with the customer, and at the same time offers unique density of information with everything you need for a successful shopping tour: product highlights, additional information, background stories, consumer tips, variable ordering options – and lots, lots more. All this available at any time of the day and in – nearly – every situation.
Media Convergence
Streaming product videos
Now also operating in the internet, HSE24 is consistently continuing its strategy of media convergence through the multiple use of digital image content. And with close-ups and multiple-viewing options of products in the HSE24 Online Shop having been state-of-the-art in our presentations for a long time already, the customer is now able to enjoy the entire range of different product presentations in film formats, experiencing HSE24's TV program online in product videos and complete on-air video-on-demand presentations. And at the same time HSE24 broadcasts sales shows live by IP-TV on www.hse24.de.