EXPERIENCE THE WIDE WORLD OF MEDIA
Whether TV or the internet, teletext or telephone, magazine or catalog - HSE24 uses all kinds of media to reach the customer. So we give the customer free choice of the media he or she prefers. Enabling the customer to decide where to get the right information, how to check out the product, and how and where to place the order.
The multi-channel strategy
Combining and integrating all kinds of media, HSE24 is a reliable shopping partner all round. Because this multi-channel strategy provides versatile and entertaining options in interacting with the customer, and at the same time offers unique density of information with everything you need for a successful shopping tour: product highlights, additional information, background stories, consumer tips, variable ordering options – and lots, lots more. All this available at any time of the day and in – nearly – every situation.
Media Convergence
Streaming product videos
Now also operating in the internet, HSE24 is consistently continuing its strategy of media convergence through the multiple use of digital image content. And with close-ups and multiple-viewing options of products in the HSE24 Online Shop having been state-of-the-art in our presentations for a long time already, the customer is now able to enjoy the entire range of different product presentations in film formats, experiencing HSE24's TV program online in product videos and complete on-air video-on-demand presentations. And at the same time HSE24 broadcasts sales shows live by IP-TV on hse24.de.
Well prepared for the future
Placing orders on your cellphone
Introducing interactive technologies, HSE24 offers another important option for the ongoing development of an all-inclusive, fully integrated media world: Starting in March 2007, customers are also able to place their orders with HSE24 on their cellphone. The interactive Blucom added-value service presents the offers made in the current sales show on the viewer's cellphone display, enabling the customer to purchase the right product at the touch of a button.
IP-TV, video-on-demand, interactivity: Maintaining and providing data for all technical systems and consistently adapting new media technologies, HSE24 is fully prepared for the challenges of the digital future and is already able today to use the most advanced communication channels in exactly the right kind of business strategy – again to the benefit of the customer.